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2008年07 期
| 标题 |
| 基于灰色关联分析法评价客户对物流企业的满意度(30 卷) |
| 英文标题 |
| Evaluating the Client’s Satisfaction Degree on Logistics Enterprises Based on Grey Correlation Analysis |
| 摘要 |
| 客户满意度是衡量物流企业服务质量的重要标准，利用灰色系统对物流客户满意度进行分析，可提高结果的信度和效度。根据客户满意度评价指标的基本原则，选择企业形象、服务质量、服务价格、客户抱怨和客户忠诚5个影响因素，并将评价指标体系分为 4 个层次。在调查问卷的基础上 |
| 作者 |
| 新闻作者:安 娜，张展杰 |
| 关键字 |
