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2011年05 期
| 标题 |
| 基于SWOT分析的广西沿海铁路公司保价运输策略(29 卷) |
| 英文标题 |
| Strategy of Value-insured Transport in Guangxi Yanhai Railway Company Based on SWOT Analysis |
| 摘要 |
| 应用SWOT分析法对广西沿海铁路股份有限公司保价运输具有的优势和劣势，面临的机会和威胁进行系统分析，探索在现有内外部环境下，保价运输营销策略应重点选用增长型策略 (SO) 和扭转型策略 (WO)，即：扩大市场、保护现有市场份额、提高市场占有率的战略来巩固现有市场地位，开 |
| 作者 |
| 新闻作者:陈晓军 |
| 关键字 |
