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2010年06 期
| 标题 |
| 铁路货运向现代物流发展的服务营销策略研究(32 卷) |
| 英文标题 |
| Research on Service and Marketing Strategies of Railway Freight Transport Developing to Modern Logistics |
| 摘要 |
| 基于铁路货运服务发展现状，运用现代营销、服务及物流基本理论，提出铁路运输企业应对运输能力逐步释放、市场供求关系变化，推动货运向现代物流发展的主要营销策略，通过持续提升产品(服务)质量、全面改进营销组合、积极推进业务创新，提升服务价值、实现顾客满意，取得可持 |
| 作者 |
| 新闻作者:魏 波 |
| 关键字 |
